Name: Air Jordan 1 Low OG “Howard University”
Colorway: White/Gym Red/Midnight Navy/Neutral Grey/Sail/Muslin
SKU: HQ2993-100
MSRP: $140 USD
Release Date: October 12
Where to Buy: Tops & Bottoms, Select Retailers and Nike

Let’s talk about one of the most anticipated sneaker releases of the year—the Air Jordan 1 Retro Low OG “Howard University”. This sneaker isn’t just another stylish Jordan. It’s a symbol, carrying the legacy of one of the most prestigious Historically Black Colleges and Universities (HBCUs) in the U.S.— Howard University.

Jordan Brand has a long-standing history of aligning itself with cultural moments, and its recent partnership with Howard University marks a significant step in amplifying the voices and influence of HBCUs. This isn’t your typical sneaker drop.

It’s the first collaboration between an HBCU and Jordan Brand available to the public, making it a groundbreaking moment for both the sneaker world and collegiate culture.

It all began in 2020 when Jordan Brand and Howard inked a 20-year deal, committing not only to the partnership but also to supporting racial equality and social justice. Michael Jordan pledged a whopping $100 million over the next decade for this cause.

Fast forward to October 12, 2024, and we’re now seeing the fruits of this collaboration with the release of the Air Jordan 1 Retro Low OG “Howard University”.

From PE to Public Release

One of the things that make this release extra special is the backstory. The original Howard University Nike Air Jordan 1 Lows were initially Player Exclusives (PEs), handed out only to the university’s basketball team.

These PE editions, donned in Howard’s colors and featuring the school’s logo, were an instant hit in the sneaker community, fetching thousands of dollars on the resale market.

This public release, however, has a different vibe. Gone is the exclusive branding—no logos or school-specific tags. While this might be disappointing for Howard students hoping for some university flair, it does open up the design to a broader audience.

Think of it as an “inspired-by” take on Howard University, allowing everyone to enjoy the aesthetic, even if they aren’t tied to the school.

Why It Matters

This sneaker isn’t just a shoe; it’s a reflection of how far HBCUs have come in terms of recognition and influence. For decades, Jordan Brand’s collaborations with universities have mainly focused on high-profile schools like UNC, but the Howard University partnership changed the narrative.

It shines a spotlight on HBCUs, their rich history, and the significant role they play in shaping American culture. The Men's low top sneakers release also ties into broader social movements. With the Jordan Brand’s commitment to investing in Black communities, this collaboration represents more than just footwear, it’s about supporting a larger cause.

The Design: A Nod to Heritage

At first glance, the shoe stands out with its eye-catching yet subtle colorway—White, Gym Red, Midnight Navy, with accents of Neutral Grey and Sail. The design is rooted deeply in Howard University’s heritage, making it much more than just a good-looking pair of kicks.

Each color represents Howard’s legacy, with the Navy and Red paying tribute to the school’s athletic teams. These sneakers are crafted from premium leather, giving them a polished, durable finish that sneakerheads and basketball players alike will appreciate.

And, of course, no Air Jordan is complete without top-notch comfort. You’ll find Nike Air technology in the midsole, cushioning every step while the rubber outsole ensures that your feet stick to the ground. It’s the perfect marriage of style and function, whether you’re rocking these on the court or the streets.

When and Where to Cop

The Air Jordan 1 Retro Low “Howard University” is slated for release on October 12, 2024. With a price tag of $140 USD, these sneakers are a steal for those looking to add a meaningful pair to their collection. They’ll be available at select Jordan Brand retailers, Tops & Bottoms, and, of course, on Nike.com.

🎲 Enter the Raffle at Tops & Bottoms to Secure Your Pair!

Considering the buzz around this Summit White Jordan 1 Low drop, don’t be surprised if they sell out fast. If you’re aiming to get your hands on a pair, it’s best to stay tuned to release calendars and sneaker stores. The hype is real, and this is one shoe that’s bound to fly off the shelves.

Final Thoughts

The Air Jordan 1 Retro Low OG “Howard University” isn’t just about style—it’s a celebration of history, culture, and the legacy of HBCUs. Jordan Brand’s collaboration with Howard elevates both the university and the significance of such partnerships.

For sneakerheads, it’s a chance to own a piece of that legacy. For Howard alumni and supporters, it’s a way to wear their Men's Low Top Jordans pride. With its rich meaning and unique design, the Howard University Air Jordans will undoubtedly be a highlight of 2024.

Mark your calendars, and don’t miss out on this iconic release!